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# Clyde Golden
## Donor Journey Marketing for Nonprofits
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## What We DoClyde Golden is a donor journey marketing agency focused on helping nonprofit and mission-driven organizations acquire new donors and turn them into long-term supporters.
We help mission-driven organizations improve retention, deepen engagement, and increase the lifetime value of their donor base through thoughtful strategy, clear messaging, and well-timed communications.
Every supporter is on a journey—from first awareness to first gift, recurring support, and long-term advocacy. Our work ensures your organization shows up at the right moment with the right message.
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## Why Donor Journey Marketing Matters
Nonprofits are competing for attention in increasingly crowded inboxes and feeds. Traditional campaign-centric fundraising often struggles to create lasting relationships with supporters.
Donor journey marketing shifts the focus from one-off appeals to continuous relationship building. Instead of asking the same way, every time, we help organizations:
- Respond to donor behavior and intent
- Build trust over time
- Increase retention and recurring giving
- Create meaningful, personalized experiences
This approach leads to stronger donor relationships and more sustainable revenue.
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## Our Core Specialization
We partner with nonprofit teams to design and execute donor journey strategies that support growth and retention.
### Audience Segmentation
Identify and organize supporters by motivation, engagement behavior, and giving patterns—so messaging feels relevant and personal.
### Triggered Messaging & Automations
Design behavior-based journeys that respond to real actions, including welcome series, milestone acknowledgements, re-engagement flows, and recurring donor experiences.
### Creative & Content Support
Develop email, messaging, and campaign content that builds connection, communicates impact, and motivates action without relying on urgency alone.
### Analysis & Reporting
Measure performance across the donor lifecycle, identify friction points, and continuously improve outcomes using real data.
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## Who We Work With
We work exclusively with nonprofit organizations that are serious about strengthening relationships with their supporters.
Our work supports teams focused on:
- Annual and recurring giving
- Membership and stewardship
- Retention and reactivation
- Long-term donor value
Our framework adapts to your mission, audience, and internal capacity.
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## Our Approach
Clyde Golden applies a journey-centric approach grounded in lifecycle thinking and direct response fundamentals.
We collaborate closely with your team to understand where you are today and design a practical roadmap for where you want to go—balancing strategy, execution, and iteration.
Our approach emphasizes:
- Supporter insight over assumptions
- Repeatable systems over ad-hoc campaigns
- Clear measurement and accountability
- Personal relevance over generic outreach
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## About Clyde Golden
Clyde Golden is led by **Tim Yeadon**, Principal and Donor Journey Strategist.
Tim brings years of experience helping organizations think more clearly about how supporters experience their communications—from first touch to long-term relationship. His work focuses on aligning strategy, messaging, and timing to build trust and drive sustained engagement.
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## Resources & Insights
We regularly publish insights on donor engagement, retention, and nonprofit communication strategy.- **The Report from Clyde Golden** — practical perspectives on donor journeys and lifecycle marketing
- Essays and newsletters exploring what nonprofits ask most, where donor communication breaks down, and where the sector is headed You can subscribe to receive these insights directly in your inbox.
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## Get Started
If you’re ready to design donor journeys that improve retention, increase lifetime value, and support long-term mission impact, we’d be glad to talk.Visit **clydegolden.com** or subscribe to receive insights and resources from Clyde Golden.