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October 8, 2026
Report
Effective Surveys for the Member Journey
Asking the right questions at the right moments
• Tuesday, November 17, 2026
• 10:00 AM PT / 1:00 PM ET
• Registration required
About this webinar
Surveys are one of the fastest and most affordable ways to hear from your members, but they work best when you know what they can and can’t tell you. For this webinar, Clyde Golden’s Lifecycle Strategist, Tim Yeadon, has invited Jessica Knapp, PhD, to show how to build surveys that people actually answer and that produce findings you can use. Jessica has designed surveys in fields including healthcare.
She’ll cover how to set realistic expectations for participation, how timing within the member journey affects response, and why a single question asked at the right moment can outperform a long questionnaire. She’ll also talk about how many reminders are enough, how to write questions that let members say what they really think, what nonresponse can tell you, and how to check survey results against what members actually do.
Jessica opens with a brief presentation, followed by a short conversation with Tim and then your questions.
The webinar is designed for associations, nonprofits, co-ops, and other member organizations that want to understand their members better without wearing them out.
Can't make that time? Register anyway and we'll send you a link to the recording.
MXGolden is a service offering of Clyde Golden, the member retention marketing agency for nonprofits and mission-based organizations.
Anacortes, WA
