The things we do over and over define us. Habits. Good or bad. I learn a lot by doing this analysis of my Zoom calls.

We’ve been out representing Mr. Golden at a number of conferences this spring and early summer. It’s interesting that in the age of AI and endless scrolling

Airlines and travel websites are a good example of why we need to send ongoing email newsletters.Most of the time, you're not looking for an airline ticket or a hotel. Read More

Website traffic is down for almost everyone. Go look at your own analytics. See if that’s true for you. In part, it's because search engines are providing AI answers instead of directing people to your website.

A couple of weeks ago, I signed up for an evening "Low Tide Walk" on the beach with The Salish Sea School here in Anacortes. At the bottom of the registration page was the option to make a donation when you signed up.

Calling all nonprofit team members! We’d like to invite you to participate in our first-ever research study, Automation & the Donor Journey 2026.

When I was a little kid, I gave multiple people the same banana-shaped birthday card. My dad, grandparents, brother, kids at school. Whoever had a birthday got a banana card.

My marketing agency is 9 years old this month. I started it the day after the 2016 presidential election. Helluva day to start, yeah?I'd woken up that morning, unemployed, with a new president-elect that I wasn't particularly excited about.

I ran a small experiment in last month’s newsletter. I added nearly 200 new subscribers. For me, that's a lot. Their emails came from a conference list I was given. Many of you reading this are part of that group.

Over the past month, we exhibited at several conferences. Most recently, I was at the AFP Advancement Northwest conference in Bellevue. That’s me in the photo above.

My agency has a sponsor booth at this week's Nonprofit Association of Washington's conference. You can see us in person in Spokane on Friday, May 16, and then in Tacoma on Tuesday, May 20.

In every audience, there are delvers who read every last word of an article, and there are...

Yes, it's true. For the holidays, we sent you an illustration of someoene's feet.

By Heather Wheeland, Marketing Strategist.

"AI isn't coming for your job. Your job is going to be taken by people who leverage AI better than you."

Whether we’ve connected recently or if it’s been a while, I wanted to take a moment to say hello. I hope you’ve enjoyed the summer.