Insights

Insights & Events

Free Webinar: Effective Surveys for the Member Journey

Learn how to build member surveys people actually answer, with survey expert Jessica Knapp, PhD, and Tim Yeadon. The webinar is designed for associations, nonprofits, co-ops, and other member organizations that want to understand their members better without wearing them out.

November 17, 2026

Webinar Recap: Actions Speak Louder Than Words

In “Action Speaks Louder Than Words," Tim Yeadon discussed why behavioral signals are an excellent way to predict what your members and donors need next, and how to turn RFM data into segments you can actually act on.

October 8, 2026

Webinar Recap: Actions Speak Louder Than Words

In “Action Speaks Louder Than Words," Tim Yeadon discussed why behavioral signals are an excellent way to predict what your members and donors need next, and how to turn RFM data into segments you can actually act on.

October 8, 2026

Your Questions, Answered

Your webinar questions answered, from when personalized email crosses the line to launching a membership program with a dormant list.

October 8, 2026

What if the donors you seek are already here?

If you run a nonprofit or a mission-based for-profit organization, it's worth thinking about who might already have loyalty to you when you're looking for new donors.

September 9, 2026

Marketers want personalization. People prefer relevance.

Relevance comes from behavior and interests, not demographics. They're clues about what matters to us and what we might need next.

August 11, 2026

"I don't know, but I bet there's research on it"

The things we do over and over define us. Habits. Good or bad. I learn a lot by doing this analysis of my Zoom calls.

On the Road

We’ve been out representing Mr. Golden at a number of conferences this spring and early summer. It’s interesting that in the age of AI and endless scrolling

Detecting donor passions through email behavior

Airlines and travel websites are a good example of why we need to send ongoing email newsletters.Most of the time, you're not looking for an airline ticket or a hotel. Read More

Why your website traffic is probably down

Website traffic is down for almost everyone. Go look at your own analytics. See if that’s true for you. In part, it's because search engines are providing AI answers instead of directing people to your website.

February 26, 2026

Free Admission, $10

A couple of weeks ago, I signed up for an evening "Low Tide Walk" on the beach with The Salish Sea School here in Anacortes. At the bottom of the registration page was the option to make a donation when you signed up.

February 12, 2026

Who does automation actually work best for?

Calling all nonprofit team members! We’d like to invite you to participate in our first-ever research study, Automation & the Donor Journey 2026.

January 16, 2026

Clocking Out for the Holidays

When I was a little kid, I gave multiple people the same banana-shaped birthday card. My dad, grandparents, brother, kids at school. Whoever had a birthday got a banana card.

December 22, 2025

An Origin Story

My marketing agency is 9 years old this month. I started it the day after the 2016 presidential election. Helluva day to start, yeah?I'd woken up that morning, unemployed, with a new president-elect that I wasn't particularly excited about.

November 24, 2025

Sometimes they're just not that into you

I ran a small experiment in last month’s newsletter. I added nearly 200 new subscribers. For me, that's a lot. Their emails came from a conference list I was given. Many of you reading this are part of that group.

August 22, 2025

A portrait of me trying to sit up straight and look normal

Over the past month, we exhibited at several conferences. Most recently, I was at the AFP Advancement Northwest conference in Bellevue. That’s me in the photo above.

Where we're headed

My agency has a sponsor booth at this week's Nonprofit Association of Washington's conference. You can see us in person in Spokane on Friday, May 16, and then in Tacoma on Tuesday, May 20.

Content Credentials: Planning for a Transparent Future Involving AI

In every audience, there are delvers who read every last word of an article, and there are...

February 24, 2025

Happy Holidays!

Yes, it's true. For the holidays, we sent you an illustration of someoene's feet.

December 25, 2024

The Power of Gratitude: Building Lasting Connections with Donors and Supporters

By Heather Wheeland, Marketing Strategist.

November 25, 2024

AI Tools Are Like Junior Copywriters

"AI isn't coming for your job. Your job is going to be taken by people who leverage AI better than you."

October 28, 2024

What We’re Reading

Whether we’ve connected recently or if it’s been a while, I wanted to take a moment to say hello. I hope you’ve enjoyed the summer.

September 30, 2024