March 17, 2026:
Detecting donor passions through email behavior

Airlines and travel websites are a good example of why we need to send ongoing email newsletters.
Most of the time you're not looking for...

February 26, 2026:
Why your website traffic is probably down

Website traffic is down for almost everyone. Go look at your own analytics. See if that’s true for you. In part, it's because search engines are...

February 12, 2026:
Free Admission, $10

A couple of weeks ago, I signed up for an evening "Low Tide Walk" on the beach with The Salish Sea School here in Anacortes. At the bottom of the registration page was...

January 2026:
Who does automation actually work best for?

Calling all nonprofit team members!
We’d like to invite you to participate in our first-ever research study, Automation &...

December 2025:
Clyde Golden (Holiday Remix)

When I was a little kid, I gave multiple people the same banana-shaped birthday card. My dad, grandparents, brother, kids at school...

Really Good Emails:
What we really think of Apple's emails

Really Good Emails recently invited Creative Director Tim Yeadon to their YouTube show, Feedback Friday...

November 2025:
An Origin Story

My marketing agency is 9 years old this month. I started it the day after the 2016 presidential election...

August 2025:
The Opt Out Experience

Sometimes they're just not that into you.
I ran a small experiment in last month’s newsletter...

July 2025:
What nonprofits ask me the most

Over the past month, we exhibited at several conferences. Most recently, I was at the AFP...

May 2025:
Where we're headed

It's pretty exciting. We've never had a sponsor booth at an event before. I'm not really sure why I've never done this...

February 2025:
Planning for a Transparent Future Involving AI

In every audience, there are delvers who read every last word of an article...

December 2024:
The Holiday Report

Yes, it's true. For the holidays, we sent you an illustration of someoene's feet. Someone who is relaxing, btw...

November 2024:
The Power of Gratitude

I hope everyone is finding a restful way to celebrate the start of the holidays. (It's been quite a year, huh?) In this month's report, marketing strategist...

October 2024:
AI Tools Are Like Junior Copywriters

"AI isn't coming for your job. Your job is going to be taken by people who leverage AI better than you." I overheard that about a week ago...

September 2024:
What We're Reading

Whether we’ve connected recently or if it’s been a while, I wanted to take a moment to say hello. I hope you’ve enjoyed the summer...