Where we're headed

Where we're headed

By Tim Yeadon, Donor Journey Strategist & Principal    
       

My agency has a sponsor booth at this week's Nonprofit Association of Washington's conference. You can see us in person in Spokane on Friday, May 16, and then in Tacoma on Tuesday, May 20.

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It's pretty exciting. We've never had a sponsor booth at an event before. I'm not really sure why I've never done this (but perhaps afterwards it will be clear, and I'll be sure to tell you why).

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All this leads me to another point. Over the past 8+ years at Clyde Golden, we’ve found the agency working with numerous nonprofit or mission-focused companies. We didn’t actively seek them out. More have arrived since the pandemic, too. We just kept finding each other. And it’s been a good fit.

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For instance, our work as a marketing agency has helped:  

 
• Assist immigrants and refugees in gaining access to fair and affordable, non-predatory banking services in Washington State
 
• Conserve wild and working lands across Washington State
 
• Help landless farmers in Central America become landowners
 
• Reduce head injuries in youth sports
 
• Support independent, non-commercial, zero-robot radio
 
• Raise funds for the creation of a maritime high school
 
• Normalize the use of non-polluting electric outboard motors on boats
 
• Support after-school programs in Seattle's African-American community

We’re really proud of this work.  

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We’ve found that lifecycle marketing principles have translated seamlessly into nonprofit work, where every donor is on a journey.

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It's one reason we've decided (well, to be accurate, I've decided) to focus the agency's future work on helping nonprofits acquire new donors and convert them into lifelong supporters. I know we can help.

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Also, during these increasingly chaotic times, perhaps this is how I can be most useful.

It's also why our LinkedIn page's name is now the super long Clyde Golden - Donor Journey Marketing Agency.‍

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See you in Spokane (or Tacoma), or maybe even on the water!  

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- Tim