Who does automation actually work best for?

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Calling all nonprofit team members! We’d like to invite you to participate in our first-ever research study, Automation & the Donor Journey 2026.

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This survey seeks to understand how nonprofits use automated messaging in donor communications. The results will be shared publicly so nonprofits can see how their experience compares and learn from what others are navigating.

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The goal isn’t to rank organizations or push tools. It’s to better understand what’s actually happening across the donor journey, including where human connection outperforms automated efficiency.

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It should take about three minutes to complete. Your answers will remain anonymous.

Take the Survey Now

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Thanks so much!

- Tim Yeadon
Donor Journey Strategist & Principal